List Marketing Strategies

Email Marketing Essentials No.3:  Follow Up Emails

To better organize and manage your email marketing you should consider setting up a delivery schedule that will provide your subscribers with a clear idea as to when they might expect your emails and broadcasts.

Being consistent will help you build a relationship with your list while conditioning them to notice your broadcasts, and as a result they will eventually look out for them on a regular basis. By doing this will increase your open-rates significantly!

When creating your first email campaign, I recommend writing 5-10 emails to start, adding additional emails into your autoresponder sequence as you learn more about what your subscriber’s need and wants are.t  With this new information you can create more offers around heir current interests.

Remember though that subscribers that are currently a part of your email cycle won’t receive new emails that you add to the autoresponder sequence unless you send out an actual email broadcast.

You’ll want your first email to be sent out out automatically right after a new subscriber confirms their request to join your opt in list, with additional follow-up emails being sent out every 2-3 days or even once a day depending on what niche you’re in. Never let your list run cold!

Example of follow up schedule:

• Monday: Free Report
• Tuesday: Free Article
• Wednesday: Promotional email
• Thursday: Free report
• Friday: Promotional email
• Saturday: Promotional email
• Sunday: Free Article

Always keep notes of any ideas you have for future broadcasts and content, and if you are using PLR or outsourcing content creation to freelancers, make sure that you always proof the material and add in your own style.

You want your subscribers to become familiar with you, so even if you outsource the majority of the work you still need to apply your own personal style to every email you send out.

• Save time, work, and money by using these ready-to-go autoresponder packages:  Autoresponder Marketing Packages

• Each package comes with 3 pre-written info packed emails, 1 pre-written promo email promoting a product related to the topic of the emails, all the affiliate product information you need to make money from your promo email, and a 10-page report on a related topic that you can give to your subscribers as a gift.



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Email Marketing Essentials No. 2: High Converting Squeeze Pages

One of the most important aspects of a successful email marketing campaign starts with a well constructed, highly targeted squeeze page. Your squeeze page is the ‘entry way’ into your email marketing system and if it fails to convert visitors into subscribers, you will struggle to generate enough leads for your marketing campaigns to be successful.

You want people who visit your website (squeeze page) to be given ONE option only; to subscribe to your newsletter. This means that you need to minimize any external links, and really emphasise your opt-in form, because this is the doorway into your entire sales funnel.

You also want to limit the graphics that you use on your squeeze page, so that it loads quickly and doesn’t distract your visitor from your objective; getting them on your mailing list.

In order to create an effective squeeze page that encourages visitors into subscribing to your list, think about different types of incentives that you can offer. When it comes to listing the benefits you need to be clear and concise.

Make sure they understand ‘what is in it for them’, and explain the benefits of becoming a subscriber of your newsletter. (Solve a problem, address an issue, offer guidance, advice, and address their concerns directly)

A squeeze page is very similar to a sales page in the way that it’s primary objective is to generate interest and encourage them to take action (subscribing to your optin list). In order to do this effectively, you need a STRONG call to action. That call of action is important in creating high performance squeeze pages, and you must place emphasis on ensuring that your visitors are directed to fill in the opt-in form, otherwise they will not be added to your list.

You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in).

When creating the body text for your squeeze page, consider underlining, highlighting or colorizing important information so that you can draw attention to the areas of your squeeze page that you want your visitors to pay special attention to. You should also utilize bullet points to showcase important information and break up your content so that it’s easier to digest.

To come up with the best incentive offer possible, you’ll need to carefully study your market, and also competing offers to help you create a relevant product that is in demand and likely to capture attention from your target audience.

You could offer:

• Free Report
• Free Ebooks
• Free Designs or Templates
• Free Graphic Packages
• Free Video Guides
• Free Tutorials
• Free Sample Chapter (from a paid product)

To summarize, your list building funnel consists of 3 major parts:

1. Squeeze Page With Opt-In Form
2. Compelling High Quality Offer or Incentive
3. Follow Up Emails And Broadcasts

If you’re interested in getting ready made squeeze pages, giveaway reports, full reports  including professionally designed sales pages as well as articles and follow up autoresponder emails you should consider Special Reports Club.  They provide a complete solution for you at a very reasonable price and the quality is excellent.

Right now you can get TWO complete PLR Report Packages for only $10
Pick up your two packages now by visiting Special Reports Club

http://www.reachsuccessonline.com/srcplrbundle

If  however you’re only looking for Squeeze Page templates you can check out these other great resources:

Quick Squeeze Pages
Twelve List Building PLR Reports

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Three Tricks to Writing Email Messages That Convert

Writing and creating an email marketing campaign can be trickier than it sounds. In addition to providing value, you need to also convert readers into customers or at least motivate them to click through to your sales page. Here are a few tried and true tricks of successful email marketers.

• Plan your campaign. Before you sit down to write a single email, create a plan that starts with your first email and ends with your last. If you’re writing an autoresponder series then make sure each email is linked together gradually building to the final email which will promote your products or services more than any of the previous ones. Additionally, each email must have a purpose, only one single purpose.

• Choose the right point of view. Make sure to write your email from your customer’s point of view. What information do they want to know? How will the product or service benefit them? It’s the old What’s in it for me question. Make sure to let your potential customer know, every chance you get, what the benefit is for them.

• Sensible pricing.  There are a few pricing strategies that seem to make readers into customers almost automatically. One is a guarantee. When you offer a guarantee, you remove any risk of buying your product. You can also test and track to find the right price for your product or service. For example, $19.95 is a better price than $20.00 because people perceive it as being less than $20 even though they’re only saving a nickel. Prices that have sevens, for example $17.00 or $19.97, also seem to convert well.

If you’re tired of sending out email after email and not getting the result you would like, it’s time to take action.

List Profit System

Make big changes in your email marketing and learn how to grow your list, reduce your workload, and boost your income with the “List Profit System” It will not only teach you how to build a responsive subscriber list but also teach you how to build a relationship and manage that list from prospect to customer.

The information you will learn from the List Profit System will have you sending one successful email after another allowing you to finally reach your sales goals.

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Benefits of Participating in a Joint Venture Giveaway

There are many benefits to participating in a Joint Venture (JV) giveaway.

The biggest benefits are the opportunity to build your list, expand your community and generate leads for your business.  Both participants and contributors to JV events reap huge rewards.

Joint Venture Giveaway Participants

Participants sign up to get free products at the event. To receive your free products, you will most likely be required to opt-in for that person’s email list or newsletter. Some benefits to JV participants are:

• Access to free products and memberships that otherwise you would have to pay for or may never learn about. Many JV giveaway goodies are created specifically for the giveaway and are not available anywhere else.

• You can build your business. As a participant you may gain access to brandable products, PLR content, learning tools and more that can build up your website and increase your sales as a result.

• Generate ideas. By participating and seeing what other entrepreneurs or businesses have to offer, you may generate ideas of your own for new products, services or ways to do business as a whole.

Joint Venture Giveaway Contributors

The Spring Has Sprung Giveaway is currently looking for contributors – May 28th – June 8th, 2010

Contributors are joint venture partners who offer a product for free. The benefits of being a contributor include:

• List building is the main point of this exercise. You may have struggled to get 100 names before, but with other joint venture partners promoting the event just like you, your business can end up getting ten times that many names throughout the course of the event.

• Your quality of leads is much better than you could get in the same amount of time on your own. Depending on the business names associated with the event, your list may be stellar.

• You can promote your business through your free products. What you offer can have something to do with your business. For example, if you include a free eBook, load it with your affiliate links and also links to your own website. Now, when we say load we don’t mean stuff it full of nothing but promotions. Provide value in what you contribute otherwise people will unsubscribe as quick (or quicker) than they signed up in the first place.

• Bonus profit is yours with one-time offers. When the members opt-in, you can include a limited offer on the landing page that they can take advantage of right then and there for a reduced price. Be sure to check the giveaway rules as some do not allow offers directly on your download page. If this is the case, provide them information about your products in the autoresponder follow up series. You did set up a follow up series, right?

There are benefits to being both a participant and a contributor in joint venture giveaway events. Try it both ways for greater success.

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