Convert Your Opt In Mailing List Into Paying Customers

You can easily convert a good percentage of your new subscribers from your opt in mailing list into paying customers quickly and easily by applying one simple method.

You can do this by using what’s called the “One Time Offer”. What you want to do is create a one time offer sales landing page between your main landing page and your thank you page. This method has proved to be very successful in adding profits for many online businesses.

Here’s an example of how it works:

Landing Page Or Free Offer Page

to

One Time Offer Page

to

Thank You Page Or Order Confirmation Page

Your prospect enters your site on your landing page. Your landing page could be a squeeze page asking them to sign up for a free gift. They sign up for your free product or gift and get added into your opt in mailing list. They are instantly directed to your one time offer page before they go to the thank you page or confirmation page.

Your prospect needs to go through the one time offer page before they get their free gift, so you’ll have to make it very clear on your one time offer page that this special offer won’t be offered again so they need to take action now.

You can start with a simple headline like, “You WILL WANT to read this before proceeding to the next page to claim your free gift.”

Your one time offer page should look like any other sales page. Make it clear throughout the page that this special offer will not be repeated. This will create a sense of urgency and your prospect will know that it’s necessary to take advantage of this special one time offer right away.

Your one time offer page should be descriptive and provide multiple calls to action.

Here are some other ideas for spicing up your one time offer page:

• Let your customers know they will not find your offer anywhere else.

• Let them know the product you are offering is being offered at a special discounted price this one time only.

• Consider offering your customer a bundle of products they can buy the resell rights to.

Your one time offer will give your prospects the opportunity to:

1. take the offer
2. say no and continue to download their free report.

You can get your visitor to read the offer is by placing the “No Thank You – Take Me To My Gift” at the bottom of the page.

Either way you have gained a new subscriber and have absolutely nothing to lose by making an attempt to sell them something right away. You may be pleasantly surprised to find out exactly how many visitors are prepared to buy something right after you offer them a free gift. Just make certain you set up your site properly so if they do order the special one time offer product they still receive their free gift.

If your prospect does end up taking advantage of your free offer, you need to send them to a different thank you page where they can get their products as well as the free report or gift you offered when they were added to your opt in mailing list.

It’s a good idea to personalize this message and follow up with your customers to ensure their satisfaction. This will gain loyalty and trust and help you build long-term relationships with your customers.

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