Regardless how well you design your site, or how thoroughly you analyze each section of your squeeze page, there is no way that you will be able to accurately predict how well your visitors will respond to your offer, without comparatively testing alternative layouts.
One easy method of testing your pages and evaluating conversion rates is by using Google’s Website Optimizer, a free tool that will help you run simple split tests of any websites you own.
You can sign up for a free account at:
http://www.google.com/analytics/
You will need to add a snippet of code to your squeeze page after creating your Google Analytics account. This code is given to you by Google and is available within your account once you have added and verified your website’s location.
Once this code is placed on your website, Google Analytics will start tracking your visitors and traffic.
When split testing, start with only one element at a time. For example, if you change the headline on your squeeze page, leave everything else in its original state until you determine whether tweaking your headline helps with conversion rates.
Once you have determined what headline works best, change another element of your squeeze page, such as the color scheme, opt-in box location, or summary of your offer.
Always test the original against the variation and give it enough time to accurately determine whether your changes have increased your subscription rate before making any permanent changes.
says:
You need the analytics but the split testing is actually handled by the site optimizer and it will tell you when you have a winner based on the results of the test you set up.
Mike Paetzold´s last blog ..PLR Report Case Study From Purchase To Squeeze Page System
says:
Testing and tweaking can double or triple your opt-ins without any additional traffic, so I’m with you 100% on this one, Luca!
Doug Champigny´s last blog ..Online Marketing Tips For Small Offline Businesses