Email Marketing Essentials No.3: Follow Up Emails
To better organize and manage your email marketing you should consider setting up a delivery schedule that will provide your subscribers with a clear idea as to when they might expect your emails and broadcasts.
Being consistent will help you build a relationship with your list while conditioning them to notice your broadcasts, and as a result they will eventually look out for them on a regular basis. By doing this will increase your open-rates significantly!
When creating your first email campaign, I recommend writing 5-10 emails to start, adding additional emails into your autoresponder sequence as you learn more about what your subscriber’s need and wants are.t With this new information you can create more offers around heir current interests.
Remember though that subscribers that are currently a part of your email cycle won’t receive new emails that you add to the autoresponder sequence unless you send out an actual email broadcast.
You’ll want your first email to be sent out out automatically right after a new subscriber confirms their request to join your opt in list, with additional follow-up emails being sent out every 2-3 days or even once a day depending on what niche you’re in. Never let your list run cold!
Example of follow up schedule:
- Monday: Free Report
- Tuesday: Free Article
- Wednesday: Promotional email
- Thursday: Free report
- Friday: Promotional email
- Saturday: Promotional email
- Sunday: Free Article
Always keep notes of any ideas you have for future broadcasts and content, and if you are using PLR or outsourcing content creation to freelancers, make sure that you always proof the material and add in your own style.
You want your subscribers to become familiar with you, so even if you outsource the majority of the work you still need to apply your own personal style to every email you send out.
- Save time, work, and money by using these ready-to-go autoresponder packages: Autoresponder Marketing Packages
- Each package comes with 3 pre-written info packed emails, 1 pre-written promo email promoting a product related to the topic of the emails, all the affiliate product information you need to make money from your promo email, and a 10-page report on a related topic that you can give to your subscribers as a gift.
says:
A regular schedule makes a lot of sense. I tend to mail everyday and even multiple times a day. But I would not recommend this to most people. If your auto responder permits, I thinks a Tuesday Thursday schedule makes the most sense for those who want to keep in touch, but not too frequently. Mondays are recovery days from the weekend for many, and Fridays tend to be duck out days or pressure cooker days to finish the week for many.
Earl Netwal´s last blog ..Write Sales Letters
Totally solid information and a very good rule of thumb for developing strong relational bonds with your subscribers. A word to the wise FOLLOW THESE!!
says:
Some good ideas for scheduling. I am trying now to be a lot more consistent with my email delivery and I like the schedule you have laid out here. Will have to take a look at it a little closer this weekend.
Andre Arnett´s last blog ..Insights Into Clickbank Affiliate Marketing
[...] This post was mentioned on Twitter by Andre Arnett and Luca Di Nicola, donald kopp. donald kopp said: RT @rsonline Email Marketing Essentials No.3: Follow Up Emails http://bit.ly/97E514 [...]
says:
Really liking this series, Luca – good, strong actionable information for your readers! And your point of sending regularly is well taken – out of site is out of mind, and out of mind is out of the money… Keep up the great work!
Doug Champigny´s last blog ..List Building For Making Money Affiliate Marketing
These are some good guidelines that should be followed. I like to let my subscribers know right off that, not only will they be getting content related to what they signed up for, but also will be receiving offers related to IM, or whatever niche the list is in.
That way if they are just expecting to get content, when you shoot out a broadcast promoting an affiliate product, they are not caught offguard.
Keep up the good work!