Email Marketing Essentials No. 2: High Converting Squeeze Pages
One of the most important aspects of a successful email marketing campaign starts with a well constructed, highly targeted squeeze page. Your squeeze page is the ‘entry way’ into your email marketing system and if it fails to convert visitors into subscribers, you will struggle to generate enough leads for your marketing campaigns to be successful.
You want people who visit your website (squeeze page) to be given ONE option only; to subscribe to your newsletter. This means that you need to minimize any external links, and really emphasise your opt-in form, because this is the doorway into your entire sales funnel.
You also want to limit the graphics that you use on your squeeze page, so that it loads quickly and doesn’t distract your visitor from your objective; getting them on your mailing list.
In order to create an effective squeeze page that encourages visitors into subscribing to your list, think about different types of incentives that you can offer. When it comes to listing the benefits you need to be clear and concise.
Make sure they understand ‘what is in it for them’, and explain the benefits of becoming a subscriber of your newsletter. (Solve a problem, address an issue, offer guidance, advice, and address their concerns directly)
A squeeze page is very similar to a sales page in the way that it’s primary objective is to generate interest and encourage them to take action (subscribing to your optin list). In order to do this effectively, you need a STRONG call to action. That call of action is important in creating high performance squeeze pages, and you must place emphasis on ensuring that your visitors are directed to fill in the opt-in form, otherwise they will not be added to your list.
You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in).
When creating the body text for your squeeze page, consider underlining, highlighting or colorizing important information so that you can draw attention to the areas of your squeeze page that you want your visitors to pay special attention to. You should also utilize bullet points to showcase important information and break up your content so that it’s easier to digest.
To come up with the best incentive offer possible, you’ll need to carefully study your market, and also competing offers to help you create a relevant product that is in demand and likely to capture attention from your target audience.
You could offer:
- Free Report
- Free Ebooks
- Free Designs or Templates
- Free Graphic Packages
- Free Video Guides
- Free Tutorials
- Free Sample Chapter (from a paid product)
To summarize, your list building funnel consists of 3 major parts:
- Squeeze Page With Opt-In Form
- Compelling High Quality Offer or Incentive
- Follow Up Emails And Broadcasts
If you’re interested in getting ready made squeeze pages, giveaway reports, full reports including professionally designed sales pages as well as articles and follow up autoresponder emails you should consider Special Reports Club. They provide a complete solution for you at a very reasonable price and the quality is excellent.
Right now you can get TWO complete PLR Report Packages for only $10
Pick up your two packages now by visiting Special Reports Club
http://www.reachsuccessonline.com/srcplrbundle
If however you’re only looking for Squeeze Page templates you can check out these other great resources:
Quick Squeeze Pages
Twelve List Building PLR Reports
says:
One important point is that the title of your offer is huge. My testing has shown that the right title and cover can have a huge difference in response.
Mike Paetzold´s last blog ..Profitable Blog Steps price increase in about 24 hours
Great post so many people are amiss in the purpose of a squeeze page. I Like the KISS method. Keep up the good work! See you at the top don
don´s last blog ..Lesson Three
says:
I agree with Mike about the title being important as you do not have a lot of time to convince someone that your blog, article or website is worth visiting. A compelling title is oh so important. I also like that you have mentioned the Special Report Club. I definitely like the stuff that Melissa is putting out and have used some of it myself.
Andre Arnett´s last blog ..Insights Into Clickbank Affiliate Marketing
[...] This post was mentioned on Twitter by Luca Di Nicola, donald kopp. donald kopp said: RT @rsonline Email Marketing Essentials No. 2: High Converting Squeeze Pages http://bit.ly/aBT30O [...]
says:
Powerful & accurate info, Luca – kudos on a great post! The only thing I’d add is audios – a teleclass or teleseminar recording also makes a great free download to offer people on your squeeze pages.
Doug Champigny´s last blog ..Using A Blog As Your Affiliate Marketing Web Site
says:
One important thing to remember to do with your squeeze page is to keep testing what works best. There are some online marketers who find very simple landings pages to work best, while others find fancy graphics to work better.
Joel Osborne´s last blog ..New Weight Loss PLR Pack
says:
Also important is the confirmation page when you have a double opt in system. It too should have a clear call to action ie. confirm your link in the email coming.
Earl Netwal´s last blog ..Compound Blog Profits With Dynamic Secret Tools