Three Tricks to Writing Email Messages That Convert
Writing and creating an email marketing campaign can be trickier than it sounds. In addition to providing value, you need to also convert readers into customers or at least motivate them to click through to your sales page. Here are a few tried and true tricks of successful email marketers.
- Plan your campaign. Before you sit down to write a single email, create a plan that starts with your first email and ends with your last. If you’re writing an autoresponder series then make sure each email is linked together gradually building to the final email which will promote your products or services more than any of the previous ones. Additionally, each email must have a purpose, only one single purpose.
- Choose the right point of view. Make sure to write your email from your customer’s point of view. What information do they want to know? How will the product or service benefit them? It’s the old What’s in it for me question. Make sure to let your potential customer know, every chance you get, what the benefit is for them.
- Sensible pricing. There are a few pricing strategies that seem to make readers into customers almost automatically. One is a guarantee. When you offer a guarantee, you remove any risk of buying your product. You can also test and track to find the right price for your product or service. For example, $19.95 is a better price than $20.00 because people perceive it as being less than $20 even though they’re only saving a nickel. Prices that have sevens, for example $17.00 or $19.97, also seem to convert well.
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says:
Another comment to make in the part about choosing the right point of view. You want to talk in the Me to You vein, as if writing or talking to your brother or a friend. That makes the conversation more intimate and builds a positive relationship, unless you really hate your brother, that is.
Earl Netwal´s last blog ..Steps to Establishing a Profitable Blog
says:
Those are some good tips. We hear it all the time that we should be building a list, as we should be, but if we don’t know how to write emails properly then all of the work building the list might be wasted.
Joel Osborne´s last blog ..Promote Through Your Blog
says:
I agree, planning has to come first.
Actually in all we do, not only on emailing people…
Good post, thanks!
Steve Lorenzo SEOVirtuoso
Steve Lorenzo SEOVirtuoso´s last blog ..By: Steve Lorenzo